Steam Summer sale: discounts on RIFT packs

If you head to the RIFT page on Steam now through July 4th, you will find 25% off all RIFT DLCs:

* RIFT - Ascended Soul DLC $26.24
* RIFT: Storm Legion Pack $22.49
* RIFT: Nightmare Tide Pack $44.99
* RIFT: Planetouched Wilds Pack $59.99
* RIFT: Ultimate RIFT Edition $112.49

NOTE: It's possible (though personally I'd rate it unlikely) that RIFT will be a daily deal some time now through July 4th, which would mean a bigger discount on that day (a day starts and ends at 10AM PDT). Wait until July 3/4 if you want to be sure.

Do I need to play through Steam to use this?
No, but you will need a Steam account and the Steam client. Once you do, buy the DLC. Start the download in Steam, then right-click the game and click View CD Keys. Copy your new key then you can stop the Steam download. Log in at http://ift.tt/t1X4Kf then under Apply Code, click Learn More, and apply your code. You may need to also exit RIFT and Glyph then re-log in.
Also, you can wait to see if Amazon or Trion match the prices during the Steam sale.

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Steam Summer sale: discounts on RIFT packs